Sainty Law

PRATAAL RAJ
Senior Lawyer

Prataal has recently joined Sainty Law.

Prataal Raj is an experienced sports, entertainment and intellectual property lawyer with local and international experience in commercialising rights and staging large scale events.

Having worked as a commercial lawyer at Allens Arthur Robinson advising clients including Rugby World Cup 2003, International Management Group, Melbourne 2006 Commonwealth Games and the Bradman Foundation, Prataal joined the International Cricket Council (ICC) in 2005 as a commercial lawyer and intellectual property counsel.

Prataal was ICC’s primary lawyer at the ICC Cricket World 2007 and ICC Champions Trophy 2006 advising on various media, sponsorship, hosting and player participation agreements. During this time, Prataal was also heavily involved in developing the legal framework around rights packages relating to 2007-2015 ICC events which including the negotiation of member participation agreements, creation of bid books and auction processes for the sale of media and sponsorship rights across all platforms.

On returning to Australia, Prataal worked at Insite Organisation, an integrated marketing agency with a sports marketing arm. As Head of Commercial Development Prataal focussed on intellectual property licensing and endorsement agreements, including for talent such as Brett Lee and Michael Hussey, as well as the creation of legal structures around Insite acquisitions and joint ventures. A particular highlight in this role was working on the commercialisation of rights for the Kings XI Punjab franchise - a founding team in the Indian Premier League.

Prior to commencing at Sainty Law, Prataal worked with the NSW Government’s Department of Premier and Cabinet on its broadcast and sponsorship obligations to FIFA in hosting an official International FIFA Fan Fest site, a 24 hour live site in Darling Harbour, which broadcast all 64 finals matches live.

At Sainty Law, Prataal will work with a range of clients - from talent managers to sporting bodies to technology companies - on commercial and rights issues for business success.

PHILIPPA JONES
Legal Intern

Philippa has recently been appointed Legal Intern with Sainty Law.

Philippa has been with Sainty Law since the start of 2009. Beginning as a paralegal assisting mainly with research and writing of various seminar papers and articles on legal and regulatory developments in a range of areas such as digital media, privacy, classification, social media and the Personal Property Security Act , she has graduated to become Sainty Law’s first Legal Intern.

The Sainty Law Legal Intern is a newly created role for a senior undergraduate/newly graduated law student where the work focus moves from research and paralegal tasks to supervised legal advice and drafting. We will coach and mentor our Legal Interns so that when they commence practice as lawyers they are well equipped with relevant practical legal skills.

Philippa is currently completing a Juris Doctor at the University of New South Wales, with one year of study remaining. Prior to this degree she completed a Bachelor of Economic and Social Sciences at the University of Sydney.

As well as working at Sainty Law, Phillipa has worked part time for eighteen months at the Social Security Appeals Tribunal in the role of administration officer, and for 9 months at Allen & Overy as a paralegal for the corporate team.

JOANNE RYAN
Communications and Senior Researcher

Joanne has recently joined as an external team member of Sainty Law to assist with our external communications and research activities.

Joanne Ryan is Managing Director of Infodec.

Infodec is a communications, research and copywriting company with a client base of large organisations, SME’s, industry groups, individuals and Government agencies.

Some of Infodec’s successfully completed communications and research projects include Government agency reports, newsletters, websites, industry profiles, business award entries, compliance reports, tenders, speeches as well as ghost written articles and columns.

Prior to founding Infodec, Joanne worked for several years for News Limited across the areas of editorial, marketing and Government relations. Joanne's formal qualifications include a Bachelor of Arts (Communications) and a Master of International Studies from the University of Sydney.

Joanne has extensive historic and current knowledge of the media and communications industries both in Australia and internationally.

ANTHONY POOLE
General Counsel

Anthony is a leading media and regulatory lawyer with particular expertise in acquiring, aggregating and exploiting content on all traditional and new media platforms.

Anthony spent nine years as senior Legal Counsel at FOXTEL, the pre-eminent subscription television-broadcasting platform in Australia. During his time at FOXTEL, Anthony gained significant experience in all aspects of broadcasting, including regulatory and compliance, production and programming (from the initial production agreement through to vetting the program script and finished program for defamation and classification issues), distribution, engineering, broadcast operations, satellite and cable operations, online distribution, marketing and advertising clearances.

Anthony was the lead lawyer on a number of key FOXTEL original productions, and negotiated programming acquisition and distribution agreements with a wide range of industry players, from small independent production houses through to complex output deals with all the major US studios. Many of these deals were the first in Australia to contemplate exploitation through new media channels, such as mobile and Internet streaming, Internet downloading and video on demand platforms.

Anthony was also involved in major infrastructure deals with Optus, AUSTAR and Telstra with an emphasis on content licensing and facilities sharing arrangements with these broadcasters.

Television in Australia is highly competitive but also poses growing opportunities for non-traditional media sources. Working in this field has made Anthony keenly aware of the importance for all players in the market, both broadcasters and content creators, to be at the forefront of the ever changing landscape of content aggregation and exploitation while ensuring that their content remains protected from illegal use.

Prior to his time at FOXTEL, Anthony was a senior lawyer at Allens Arthur Robinson, practising in corporate law, commercial property and planning law and has extensive experience in all aspects of commercial law.