Demystifying Big Data – Responsible Big Data Practices (Part 3)

New Oil? In our recent “Demystifying Big Data” series, we have tried to do just that – chip away at some of the mystique that surround the phrase “Big Data” – a phrase that is bandied about like an elixir, a “New Oil”, or lurks in the shadows like a “creepy big brother” depending on

2017-02-17T16:57:02+11:00October 10th, 2013|

Demystifying Big Data – Big Data in Action (Part 2)

Everyone is racing for a bite of the Big Data pie; they want to gain the benefits of “nowcasting” – real time insights from the instream analysis of data. How are Organisations using Big Data? Organisations from not for profits to the largest corporations as well as government are all seeking to gain the

2017-02-17T16:56:37+11:00September 5th, 2013|

Demystifying Big Data – What is it? (Part 1)

The term Big Data has well and truly entered our vernacular but really, what on earth does it mean? This is one of the questions that is addressed in the Best Practice Guideline: Big Data, published last week by the Association for Data-driven Marketing & Advertising (ADMA).  I was one of the members of ADMA’s

2017-02-17T16:55:19+11:00August 22nd, 2013|
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