Our extensive media law expertise is Media Sector Specific as well as offering strong experience within the Digital Business marketplace.

Media Sector Specific

Convergence means that the media and communications sector is undergoing profound change.  Sainty Law are experts in providing the right advice across all points in the value chain including:

  • content creation and aggregation
  • transmission
  • access devices
  • financing and distribution for traditional and digital media

We assist our clients with relevant and up to the minute advice on the fast changing regulatory environment. Area focus includes:

  • emerging policy issues associated with the National Broadband Network
  • the Convergence, Classification and Media Regulation reviews
  • Digital TV Switchover
  • Australian Law Reform Commission reviews into Copyright Law & Contract Law.
  • all aspects of digital media including interactive and streaming media and ebooks.
  • the implementation and commercialisation of digital technology and platforms such as social networking, User Generated Content, blogs and podcasts

Content distribution platforms are also altering the scope of business practice. We advise our clients about legal issues associated with:

  • content creation for all platforms (TV, film, online, mobile)
  • various means of funding including direct and indirect government subsidy (tax incentives and rebates, government backed productions),
  • leveraged finance and brand/sponsor funded content models
  • policy and regulation at all levels of government

Our lawyers have represented companies in the media industries and Government on commercial and regulatory issues and transactions.

We have assisted: Commercial and Subscription Television Broadcasters ǀ National, Indigenous & Community Broadcasters ǀ Channel Providers including for IPTV ǀ Digital Content Producers and Aggregators ǀ eBook Technology Producers ǀ Advertising Companies ǀ Social Media Platforms ǀ International Music Companies ǀ Domestic & International Media Companies ǀ Domestic & International Studios & Entertainment Companies ǀ Federal and State Government Agencies including Film, Post and Communications to achieve effective and measurable results.

digital business

We advise organisations who carry out a myriad of activities in the fast moving digital space including:

  • mobile marketing
  • search marketing
  • social networking
  • gaming
  • web analytics
  • e-commerce
  • online advertising
  • health marketing
  • content development
  • media buying
  • online publishing – including e-books
  • app development
  • provision of cloud solutions

We keep up with the pace of change in digital business and provide our clients with relevant legal and regulatory advice and compliance solutions including in the following areas:

  • copyright
  • SPAM
  • data acquisition, privacy & security
  • brand protection
  • advertising& marketing
  • consumer protection
  • bespoke terms of use
  • agency agreements
  • mobile premium services codes of practice
  • copy clearance